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Urologist offers free pizza for men who get vasectomies duri

http://www.nydailynews.com/news/n...ncaa-tournament-article-1.1040220

Itís March Madness: Urologist offers free pizza for men who get vasectomies during NCAA tournament

3/15/12

A Massachusetts urology clinic hopes to convince more men to go under the knife by offering free slices - of pizza.

The Cape Cod practice is offering the free pizzas to men who receive a vasectomy for the duration of March Madness, which the clinic says is the perfect time to undergo the sterilization procedure.

"We wanted men to relax, and give them an excuse to watch the game," said Evan Cohen, a practice coordinator at Urology Associates of Cape Cod, told the Daily News.

The roughly 20-minute surgery usually requires anywhere from two days to a week of recuperation.

News of the promotion was first reported by CBS Boston/WBZ

The practice touted the offer with a TV spot earlier this month, featuring an attractive female fiddling with a basketball while saying, "Hey guys! Want to watch the college basketball tournament guilt-free?"

After dangling the free pizza offer, a male voiceover artist goes for the sale. "You know you've been thinking about a vasectomy, anyway. Now's the time to get it done."

Cohen said that it's often women who make the consultation appointments, and with the pizza incentive, it's proven to be "a much more fun and lighthearted way for couples to talk about contraception."  Evil or Very Mad

"We see about 100 consults in March, when we typically may only have 20 to 30? in other months, Cohen told ABC News. Summer is not a preferable time to have the procedure, according to Cohen.

The practice says they'll drum up new food-related promotions once the "get a free pizza with your vasectomy" winds down after March Madness.

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